Social Media Marketing
With experience in social media management, I've helped launch and grow online communities through strategic content, engagement, and video editing. For my corporate and service-based clients—including Game On Clermont, Luxe Mobile Rentals, and First Call Coach—I developed full-service strategies to boost service promotion and ensure brand consistency across all platforms, including TikTok, Instagram, Facebook, and LinkedIn. For community and large-scale event organizations like the Lee County Fair Association, Osceola County Fair, and Positively Osceola, I drove follower growth and local connection using high-engagement content and event coverage. I also successfully built the Woodhaven Lakes Nature Center presence from the ground up, using consistent content to foster community.
Feel free to explore some of my work below and see how I’ve helped bring these projects to life!
Game On
Digital Marketing Specialist
I am the responsible for managing and growing the company's full social media presence and content strategy. I develop and execute detailed content calendars to ensure consistent promotion of their services, designing eye-catching graphics and editing videos that reflect the brand's energetic objectives. My role requires continuous execution of social media strategies to boost engagement and drive customer inquiries. I manage their presence across all key platforms and utilize data to track performance and inform future creative decisions.
First Call Coach
Digital Marketing Specialist
I develop and execute a comprehensive digital strategy to enhance brand presence and drive audience engagement. My full-scale social media management includes content planning and posting across Instagram, LinkedIn, and Facebook. I manage content creation, using a mix of provided assets to develop graphics, vehicle spotlights, booking guides, and event recaps that align with the brand's image. Additionally, I oversee email marketing campaigns, where I design and draft communications to grow and engage the company's mailing list. To inform and adjust future strategy, I conduct detailed analytic reporting, analyzing key metrics such as views and follower growth to identify trends for each platform.
Luxe Mobile Rentals
Digital Marketing Specialist
I am responsible for a comprehensive digital marketing strategy that includes all aspects of social media management, content creation, and email marketing campaigns. I developed and executed content calendars, crafted compelling social media captions, and managed their presence across all platforms, including Facebook, Instagram, and TikTok. For email marketing, I designed and drafted communications to engage their audience and promote their luxury fleet. A key part of my content creation process involved utilizing provided assets, such as high-quality photos and videos, to create visually engaging posts that align with the brand's premium image. Additionally, I provide detailed analytic reporting to track performance and inform future strategy.
Osceola County Fair
Social Media Manager
During my time managing the Osceola County Fair’s social media, I successfully increased follower growth and engagement. The provided examples highlight post views, interactions, and overall page reach over time, while also showcasing my unique posting style and approach to audience engagement.
Woodhaven Lakes Nature Center
Social Media Manager
I helped launch the Woodhaven Lakes Nature Center Facebook page from the ground up, building its presence and growing its audience. Through strategic content, video editing, and consistent engagement, I increased follower growth and interaction, creating a strong online community. The provided examples highlight the page’s growth, including post reach, engagement, and my approach to connecting with the audience.
Positively Osceola
Social Media Content Creator & Digital Journalist
At Positively Osceola, I covered local events and created social media content to promote them. My role included posting event advertisements, capturing live coverage, and engaging with the community online. I also edited videos to enhance posts and increase engagement, ensuring content was both timely and visually appealing.
